This Privacy Policy explains how Elevate Sports Labs Inc. (“Elevate Sports Labs,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information through Hockey Trainer Hub (the “Site”), available at hockeytrainerhub.com.
We are committed to handling personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws in Canada.
If you have questions about this policy or our handling of your personal information, contact us at privacy@elevatesportslabs.com.
1. Who We Are
Hockey Trainer Hub is a directory of hockey trainers across Canada operated by Elevate Sports Labs Inc., a Canadian corporation. We help parents and players find hockey trainers, and we allow trainers to claim and manage their listings.
2. Information We Collect
2.1 Trainer Listing Information (Public Sources)
Hockey Trainer Hub maintains a directory of hockey trainers and training businesses. The information in trainer listings is sourced primarily from publicly available sources, including Google Maps, business directories, and other publicly accessible information. This may include:
- Business name
- Business address and location
- Business phone number
- Business website
- Operating hours
- Customer ratings and reviews (as published on public platforms)
- Photos published publicly by the business
We rely on the “publicly available information” exception under PIPEDA for the collection and use of this information. We display this information to help users find hockey training services.
If you are a trainer or business listed in our directory and wish to have your listing removed, corrected, or updated, please contact privacy@elevatesportslabs.com. We will respond to legitimate requests within 30 days.
2.2 Information from Claimed Trainer Accounts
When a trainer claims their listing and creates an account, we collect:
- Name and contact information (email, phone)
- Business information (bio, services offered, additional photos, contact preferences)
- Account credentials (email, hashed password, or third-party authentication tokens)
- Payment information for subscription billing (processed and stored by Stripe — see Section 4)
- Communications with us (support emails, etc.)
- Subscription status and history
2.3 Information from Site Visitors
When you visit or use the Site, we may collect:
- Contact form submissions: name, email, and any information you choose to provide in the message
- Technical and usage information: IP address, browser type, device type, operating system, pages visited, referring URL, and time spent on the Site, collected through Google Analytics and standard server logs
- Cookies and similar technologies: see Section 6
We do not require visitors to create accounts to browse or search the directory.
2.4 Information We Do Not Collect
We do not knowingly collect personal information from children under 13. The Site is intended for adults (parents, guardians, players over 18, and trainers). If you believe a child has provided us with personal information, contact privacy@elevatesportslabs.com and we will delete it.
3. How We Use Personal Information
We use personal information for the following purposes:
- Directory operation: displaying trainer listings, enabling search and discovery, and maintaining the accuracy of the directory
- Account management: creating and managing trainer accounts, authenticating users, processing claims
- Subscription and payments: processing subscription payments for claimed trainer accounts via Stripe, managing billing, sending receipts
- Communications: responding to inquiries submitted through the contact form, sending service-related emails (account confirmation, billing notices, etc.)
- Site improvement: analyzing usage patterns to improve the Site, troubleshoot issues, and develop new features
- Legal compliance: complying with applicable laws, responding to lawful requests from authorities, and protecting our rights and the rights of others
We do not sell personal information. We do not use personal information for purposes unrelated to those listed above without your consent.
4. Third-Party Service Providers
We use the following third-party services to operate the Site. Each provider has their own privacy practices, and we encourage you to review them.
| Provider | Purpose | Data Handled |
|---|---|---|
| Supabase | Database and authentication infrastructure | Trainer account data, listing data, user authentication |
| Stripe | Payment processing for trainer subscriptions | Payment card details, billing address, transaction history (stored by Stripe, not by us) |
| Google Analytics | Site usage analytics | IP address, browser/device info, pages viewed, session data |
| Resend | Transactional emails (account confirmations, billing notices, contact form forwarding) | Email address, message content |
| Vercel | Website hosting and content delivery | IP address, server logs |
These providers act as our service providers and process personal information on our behalf, subject to confidentiality and security obligations.
Cross-border transfers: Some of our service providers (including Stripe, Google, and our hosting/email providers) are located in the United States or other countries. By using the Site, you understand that your personal information may be transferred to, stored in, and processed in jurisdictions outside Canada, where it may be subject to access by foreign authorities under applicable laws.
5. Disclosure of Personal Information
We do not sell or rent personal information. We may disclose personal information in the following circumstances:
- Service providers: to the third-party providers listed in Section 4, for the purposes described
- Legal obligations: when required by law, court order, or governmental authority
- Protection of rights: to protect the rights, property, or safety of Elevate Sports Labs, our users, or others, including to investigate fraud or security issues
- Business transfers: in connection with a merger, acquisition, sale of assets, or similar transaction (we will notify you if such a transfer occurs and your personal information becomes subject to different practices)
- With consent: in any other case, with your express consent
6. Cookies and Tracking Technologies
The Site uses cookies and similar technologies for the following purposes:
- Essential cookies: required for the Site to function (e.g., authentication for claimed trainer accounts)
- Analytics cookies: Google Analytics uses cookies to understand how the Site is used (see https://policies.google.com/privacy)
You can control cookies through your browser settings. Disabling essential cookies may affect Site functionality. Disabling analytics cookies will not affect your ability to use the Site.
We do not currently use advertising cookies or third-party tracking for marketing purposes.
7. Your Rights
Under PIPEDA and applicable provincial laws, you have the following rights regarding your personal information:
- Access: You can request a copy of the personal information we hold about you.
- Correction: You can request that we correct inaccurate or incomplete information.
- Withdrawal of consent: You can withdraw consent for our use of your personal information, subject to legal or contractual restrictions.
- Deletion: You can request that we delete your personal information, subject to legal retention requirements.
- Complaint: You have the right to file a complaint with the Office of the Privacy Commissioner of Canada (https://www.priv.gc.ca) or your provincial privacy commissioner.
For trainers listed in the directory who have not claimed their listing: you may request removal, correction, or updating of your listing at any time by contacting privacy@elevatesportslabs.com. We will respond within 30 days.
For account holders: you can access and update most of your information directly through your account dashboard. For other requests, contact privacy@elevatesportslabs.com.
8. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including:
- Trainer listings: retained for as long as the listing remains in the directory. Removed listings are deleted within 30 days of removal request, except where retention is required by law.
- Claimed account data: retained while the account is active and for up to 24 months after account closure, after which it is deleted or anonymized, except where retention is required for tax, accounting, or legal purposes.
- Payment records: retained as required by Canadian tax and accounting laws (typically 6–7 years).
- Contact form submissions: retained for up to 24 months unless a longer retention is required to respond to ongoing matters.
- Analytics data: retained according to Google Analytics default settings (currently 14 months) unless we modify this.
9. Security
We use reasonable safeguards to protect personal information against unauthorized access, disclosure, alteration, or destruction. These include:
- Encryption in transit (HTTPS) and at rest where supported by our providers
- Access controls and authentication for administrative systems
- Use of reputable third-party providers (Supabase, Stripe) with their own security practices
- Regular review of our security practices
No system is perfectly secure. If we become aware of a breach of personal information that creates a real risk of significant harm, we will notify affected individuals and the Office of the Privacy Commissioner of Canada as required by law.
10. Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last updated” date at the top and, where appropriate, notify users by email or through a notice on the Site. Continued use of the Site after changes constitutes acceptance of the updated policy.
11. Contact Us
If you have questions, concerns, or requests related to this Privacy Policy or your personal information, contact:
Elevate Sports Labs Inc.
Privacy Officer
Email: privacy@elevatesportslabs.com