Hockey Trainer Hub (the “Site”, hockeytrainerhub.com) is operated by Elevate Sports Labs Inc. (“we”, “us”). This policy explains what personal information we hold, why, how long we keep it, and how to access, correct or delete it.
We follow Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and, for people in Quebec, the Act respecting the protection of personal information in the private sector as amended by Law 25.
1. Person in charge of personal information
The person in charge of the protection of personal information at Elevate Sports Labs Inc. is:
Darrin Moss
Person in charge of the protection of personal information
Elevate Sports Labs Inc.
Email: privacy@elevatesportslabs.com
Write to this address with any question about this policy, any request to access, correct or delete your personal information, or any complaint about how we handle it.
2. Where listings come from
Hockey Trainer Hub is a directory of hockey trainers, skills academies and skating programs across Canada. Families use it to find trainers; trainers can claim their listing to manage it.
- Sources.Listings are compiled from publicly available business information: Google Business Profiles and the businesses' own websites.
- Descriptions.Hockey Trainer Hub writes each listing's description from those sources, with the help of AI tools.
- Ratings and reviews. Star ratings, review counts and review excerpts come from Google.
- Claimed listings. When a trainer claims a listing, the details they enter replace ours.
Anyone can ask us to correct or remove a listing. See section 6.
3. What personal information we hold, and why
Most of what we hold is business information. But some trainers work under their own name, so a business email, phone number or address can also be personal information. We treat it that way.
3.1 Listed trainers
- What: business name, address, phone number, email address, website, social media links, logo, and, where the business publishes them, the names of its founder or head coach.
- Why: so families can find trainers and see what they offer. On unclaimed listings we show the website but not the phone number or email address.
- How long:for as long as the listing is in the directory. When we remove a listing, we delete it from the directory right away. After 30 days we keep only its Google place ID and web address, so it isn't added back.
3.2 Google reviews
- What: review excerpts, star ratings and review dates, as published on Google.
- Why: to help families judge a trainer.
- How long: for as long as the listing is in the directory.
3.3 Trainers who claim a listing
- What:your name, email address, phone number (optional), your role in the business, and the statement you give us to support your claim; the details you add or change on your listing, with a record of each change; your subscription status and history; and your messages to us. Payment information for subscription billing is processed and stored by Stripe (see section 4). We don't use passwords: you sign in with a link sent to your email.
- Why: to confirm you can speak for the business, run your account and listing, bill your subscription, and send you service emails.
- How long: while your account is active and for up to 24 months after it closes, then deleted or anonymized. Payment records are kept as required by Canadian tax and accounting laws (typically 6–7 years).
3.4 Families who message a trainer
- What:your name, email address, phone number (optional), your player's age group, what you're looking for, and your message. We also record your IP address and browser type.
- Why: to deliver your message to the trainer you chose, which we do by email, keeping a copy for ourselves. The trainer replies to you directly. We use the IP address and browser type only to block spam and limit repeat submissions. Please share only what the trainer needs to know about your child.
- How long:up to 24 months. Once we've emailed your message, the trainer has its own copy, which we don't control.
3.5 People who use our contact form
- What:your name, email address, the topic you choose, your message, and the listing it's about, if any.
- Why: to answer you and act on your request.
- How long:up to 24 months, or longer if needed for a matter that's still open.
3.6 Everyone who visits the Site
- What: IP address, browser and device type, operating system, pages visited, referring page and time on the Site, collected through Google Analytics and standard server logs. See section 5 for cookies.
- Why: to understand how the Site is used, fix problems and improve it.
- How long:analytics data follows Google Analytics' retention setting (currently 14 months).
You don't need an account to browse or search the directory. We don't sell personal information, and we don't use it for purposes other than the ones above without your consent. We don't make decisions about anyone based solely on automated processing.
3.7 Children
The Site is meant for adults: parents, guardians, adult players and trainers. We don't knowingly collect personal information from children under 13. If you think a child has given us personal information, email privacy@elevatesportslabs.com and we will delete it.
4. Who we share it with
We use these service providers to run the Site. They handle personal information on our behalf, under confidentiality and security obligations.
| Provider | Purpose | Data Handled |
|---|---|---|
| Supabase | Database and sign-in (hosted in the United States) | Listing data, trainer accounts, messages to trainers, sign-in |
| Stripe | Payment processing for trainer subscriptions | Payment card details, billing address, transaction history (stored by Stripe, not by us) |
| Google Analytics | Site usage analytics | IP address, browser/device info, pages viewed, session data |
| Resend | Email delivery (sign-in links, billing notices, messages to trainers, contact form) | Email addresses, message content |
| Vercel | Website hosting and content delivery | IP address, server logs |
| Anthropic (Claude) | Drafting listing descriptions | The public business information described in section 3.1 |
Information stored outside Quebec and Canada. Our database and most of our service providers are in the United States. Your personal information may be stored and processed there, and may be accessible to authorities there under local law.
We may also disclose personal information:
- when required by law, court order or a government authority;
- to protect the rights, property or safety of Elevate Sports Labs, our users or others, including to investigate fraud or security issues;
- as part of a merger, acquisition or sale of assets (we will tell you if your information becomes subject to different practices as a result);
- with your consent.
5. Cookies
- Essential cookies keep trainers signed in to their accounts.
- Analytics cookies from Google Analytics show us how the Site is used (see Google's privacy policy).
You can block cookies in your browser settings. Blocking analytics cookies won't affect your use of the Site; blocking essential cookies will stop trainer sign-in from working. We don't use advertising cookies.
6. Correcting or removing a listing
Anyone can ask us to correct a listing or remove it. Use our contact form and choose Correction or removal request, or use the link on the listing itself, which fills in the details for you. You can also email privacy@elevatesportslabs.com.
We respond to correction and removal requests within 10 business days. Before we remove a listing or change its contact details, we may ask you to confirm that you speak for the business or are the person the information is about.
If you own the business, you can also claim the listing and edit it yourself.
7. Your rights
You can ask us to:
- show you the personal information we hold about you;
- correct information that is wrong or incomplete;
- delete your information, unless the law requires us to keep it;
- stop using your information for a purpose you previously agreed to, subject to legal or contractual limits.
Email privacy@elevatesportslabs.com. We may need to confirm your identity first. We respond to access requests within 30 days. Trainers with an account can update most of their information in the dashboard.
If you're not satisfied with our answer, you can complain to the Office of the Privacy Commissioner of Canada (priv.gc.ca), or, in Quebec, the Commission d'accès à l'information (cai.gouv.qc.ca), or your provincial privacy commissioner.
8. Security
We protect personal information with encryption in transit (HTTPS) and at rest where our providers support it, access controls on administrative systems, and reputable providers with their own security practices. No system is perfectly secure. If a breach creates a real risk of serious harm, we will notify the people affected, the Office of the Privacy Commissioner of Canada and, where required, the Commission d'accès à l'information du Québec.
9. Changes to this policy
When we change this policy, we update the “Last updated” date above. For significant changes we will also tell users by email or with a notice on the Site.
10. Contact
Darrin Moss, Person in charge of the protection of personal information
Elevate Sports Labs Inc.
Email: privacy@elevatesportslabs.com